Why do people send flowers, and what secret meanings do they hold? This entertaining and addictive little photo-rich volume holds the answers.

Since opening NYC-based flower shop POPUPFLORIST, owner Kelsie Hayes has collected the most memorable notes customers have written to accompany an arrangement. These messages range from congratulatory to endearing, hilarious, condoling, sexy, apologetic, and even mysterious, and they offer a peek into the private lives of everyday people. This petite gift book collects 52 of these anonymous notecards, each paired with a flower arrangement inspired by the sender's words and designed with POPUPFLORIST's signature flair, including:

A structural trio of anthurium stems, which represent lust, paired with a sexy invitation.
A pair of bud vases for a family who just found out they're having twins: "Two little babes instead of one, double the joy and double the fun!"
A joyful bouquet of Gerber daisies alongside a congratulatory message for a friend who just got a nose job.
A bunch of mauve dahlias accompanied by an enigmatic apology note: “After the past 4 years, I won’t give up now. I do, and will always, love you. If you want to see me, I will be waiting at Radio City Music Hall, sitting in our seats for Billy Joel. I hope that I’m lucky enough to see you there.”

A glossary shares the meanings of different flowers to help you create your own arrangements for big life moments, from birthdays to births to breakups. A sweet gift alongside a vase of blooms, this charming hardcover is as inspiring as it is entertaining, and offers expert guidance on how to “say it with flowers” by arranging your own meaningful bouquets.

UNIQUE GIFT BOOK: This petite, artfully designed book is irresistible and so fun to flip through. Affordably priced, it makes a sweet add-on gift alongside a bouquet of blooms for a birthday, housewarming, Mother's Day, or other occasion.

GLIMPSE INTO OTHER PEOPLE'S LIVES: The success of projects like PostSecret, Meet Cutes NYC, and Humans of New York demonstrates that people love peeking into each other’s lives. We all want to validate and feel less alone in our experiences, and having a window into people's intimate inner worlds makes us feel more human and more connected.

ON-TREND FLOWER BOOK: Kelsie Hayes is a popular, in-demand florist, having created bouquets for Gigi Hadid, Eva Chen, Gucci, Netflix, and more. She leads a diverse team of florists that creates stylish, on-trend bouquets. The book's photography beautifully showcases her appealing aesthetic and fresh approach to floral artwork.

Perfect for:

Flower lovers
Fans of POPUPFLORIST
Anyone who enjoys sending flowers to friends or loved ones
Shoppers looking for a Mother's Day, Valentine’s, birthday, or girlfriend gift
Readers who love The Language of Flowers, Floriography, Other People’s Love Letters, and The Humans of New York

Floret Farms

Floret Farm's Discovering Dahlias

Say It with Flowers